SMS marketing uses the global reach of the Internet combined with the widespread growth of the mobile phone market to provide marketers a direct, cost-effective and personalized medium to reach the customer.
Wireless device usage is growing at phenomenal rates and has created an entirely new medium for publishing content. These devices provide convenient access to news, stock quotes, scores and other timely information. For the first time, customized (permission-based) content is being delivered to consumers' personal communication devices.
UAE Mobiles realizes the power and potential of this medium and has developed robust wireless advertising solutions that will meet your needs.

Walk in to , T Nagar with this message on the 4th of July and walk out with a free cup of Coffee.
Just flash this message and get 10% discount on all orders above Rs.250/- at Pizza Hut- offer valid till 31st July, 2002 .
Show this message at any Levi's company outlet between the 15th and 20th of July and get 10% off on all your purchases.

We will create your logo and send it as a picture message to our subscribers!!

Every mobile phone is SMS enabled.
Complements advertising campaigns using other media such as TV and print.
Exciting and fun - creates an impact among the youth market.
Works along with WAP and 3G mobile technology.
Database connectivity for greater dynamism and interactivity.
Targeted and Direct Permission based marketing.
Higher recall and readership rate of advertisements read via Mobile Phones compared to reading advertisements on the Internet or in print.
Advertising campaigns can be executed regionally or globally to increase value.

Jan 28 2002 : SMS marketing response rates are up to five times higher than those of direct mail marketing, according to Forrester. The average response rate is 11 percent and the average campaign cost is low at EUR24,000 (USD20,629). SMS stands for short message service, or text messaging to and from mobile phones. Of the direct marketers polled by Forrester and the Federation of European Direct Marketing (FEDMA), 21 percent use SMS marketing at least occasionally. A further 12 percent have tried SMS marketing on a trial basis, but 56 percent plan to regular SMS campaigns by next year. Marketers will devote an average of 7 percent of their budgets to SMS marketing by then. Forrester believes SMS marketing is here to stay as the medium is quick, interactive, and wide-reaching.

- Forrester Research

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